La Pájara Ciclomensajería

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Finished 03 / 02 / 2020
Funded!
Received
€ 11.740
Minimum
€ 9.000
Optimum
€ 15.000
258 Co-financiers

Contributing € 5

Discount code valid for 2 food delivery (Madrid M30)

To thank you for your support we will give you a discount code to make two food delivery order with one of our collaborating restaurants through our online platform. We’ll being it to you double-quick by bike.
The delivery address must be within a radius of de 3,5/4km of the restaurant (without delivery costs, only in Madrid within the M30).
Bon appetit!

> 16 Co-financiers

Contributing € 10

La Pájara Bike Courier Patch (shipping to Spain)

A heat-sealable patch with our logo that goes with you wherever you are, you can put it on your backpack or on any other textile surface.

> 36 Co-financiers

Contributing € 25

Discount code valid for 10 food deliveries (Madrid M30)

To thank you for your support we will give you a discount code to make 10 food delivery order with one of our collaborating restaurants through our online platform. We’ll being it to you double-quick by bike.
The delivery address must be within a radius of de 3,5/4km of the restaurant (without delivery costs, only in Madrid within the M30).
Bon appetit!

> 15 Co-financiers

Contributing € 25

La Pájara T-shirt (shipping to Spain)

The genuine and original casual t-shirt 100% cotton, in different unisex sizes and two colours (pink and orange).

> 33 Co-financiers

Contributing € 30

La Pájara Bike Courier Cycling Cap (shipping to Spain and Europe)

An authentic cycling cap that has all the style and image of not only our project but of cyclists in general, even if you aren’t one yourself.

> 29 Co-financiers

Contributing € 40

The COMBO ONE: Pájara t-shirt + Riders x Derechos t-shirt (shipping to Spain and Europe)

And if as well as supporting us you help out the profession, why not show off about it? The two t-shirt, the actual project and the movement where everything begin!

> 12 Co-financiers

Contributing € 45

Basket of Eco food products from the OSA (shipping to Madrid)

An authentic basket from the cooperative supermarket the La Osa, an initiative that we work with and are very proud of.

> 06 Co-financiers

Contributing € 50

Dinner for two in one of our collaborating restaurants

Visit any of our collaborating restaurants and enjoy a dinner for two, to taste the delights they have to offer (perfect for a present for someone special!)
Dinner worth 30€.
Bon appetit.

> 35 Co-financiers

Contributing € 55

The COMBO TWO: Patch + Cap + Pájara t-shirt (shipping to Spain and Europe)

The complete La Pájara pack, if you want more than one of the items this is perfect for you.

> 28 Co-financiers

Contributing € 75

Aniguruni Pajarilla (shipping to Spain and Europe)

Made by hand and 100% huggable, a tender and naive symbol of your support and our gratitude.
Careful because it’s full of happiness and love, be really careful!

> 09 Co-financiers

Contributing € 150

Collaborating Restaurant

For restaurants that want to start collaborating with our project! (in Madrid within the M30)
But above all if there’s mutual affinity and a local focus.

> 00 Co-financiers

Contributing € 200

Collaborating Business

For companies that want to support the project and above all receive the courier services of La Pájara.
20 deliveries are included (collection and delivery), to be completed whenever you choose in the space of one year (once the Crowdfunding is completed) and within the M30 of Madrid.

> 00 Co-financiers

About this project

We create a local and ethic alternative to the mainstreaming platforms. We are a bike messenger cooperative working with Coopcycle
Needs Infrastructure Minimum Optimum
Digital Marketing Campaign
We intend to contract a company that specializes in digital marketing for companies or cooperatives in the solidarity economy with the aim of raising awareness of our project in social networks; especially of the food delivery platform, which was developed together with CoopCycle. Since we are close to consolidating a local alternative to the big digital platforms, this campaign is fundamental to making our project sustainable.
€ 4.000
Web development of the current online food delivery platform (CoopCycle)
With the aim of improving our users’ experience, we want to help CoopCycle to implement improvements in the platform ans well as the development of the app for mobiles.
€ 1.000
Needs Material Minimum Optimum
An Omnium cargo bike
Given that we rely on delivery exclusively by bike, and that we already have one cargo bike, it’s necessary to enlarge the fleet to increase our supply of delivery options; with the possibility of carrying small as well as large or heavy loads.
€ 2.500
Maintenance
Acquire material for bike maintenance (tools for repairs and part replacement), and improve safety equipment for our cyclists (helmets, efficient lights, waterproof clothing etc.) We are very careful with our work and road safety is fundamental for us, as workers and members of the coop.
€ 1.000
Optimization of services (computers, mobile phones, backpacks)
We need to improve our internal communication tools for the management of the coop and at the same time improve logistical efficiency.
€ 2.500
An Omnium cargo bike
Given that we rely on delivery exclusively by bike, and that we already have one cargo bike, it’s necessary to enlarge the fleet to increase our supply of delivery options; with the possibility of carrying small as well as large or heavy loads.
€ 2.500
Needs Task Minimum Optimum
Rewards and Goteo
Production and delivery, commission for the Goteo platform.
€ 1.500
Total € 9.000 € 15.000
Necessary
Supplemental

General information

La Pájara Ciclomensajería opened in September 2018. Throughout this time we have created a network of contacts and collaborations with various projects at a local, national and international level, whilst being accompanied by two fundamental allies: Mares Madrid, a programme that promotes the birth of initiatives within the framework of the social and solidarity based economy; and CoopCycle, the European federation of bicycle delivery cooperatives, which provides us with the ethical tools we need, like an open source digital platform to manage orders. The collaboration with Mensakas, our sister in Barcelona, is very important in every moment.
We believe in a different, more responsible business model, without the insecurity that so characterizes this sector. That’s why all our workers are equal partners in the project, with access to social security, sick pay, holiday pay, insurance….the usual, right? Well not for almost all other bicycle messengers in the industry.
We have made many sacrifices to achieve these objectives, whilst in parallel developing our messenger and food delivery services. However we still have some way to go to consolidate the project and make it more well known here in Madrid, particularly our food delivery platform. Will you help us?

Main features and goals of the crowdfunding campaign

Professionalize the sector - being a bicycle messenger isn’t a hobby - it is a high risk profession with a need for protection, security and of course a decent salary, three aspects that are not found in the generally precarious work with the big digital platforms, exploitation that we have denounced through RidersXDerechos.
Alternatively, through the dynamic of a cooperative, we want to encourage self-organization, democratic management and economic sovereignty, construct networks to support responsible consumption and local trade. All this whilst supporting a logistical framework of zero emissions.

We have almost managed to generate dignified employment for the four founders of the cooperative, and we can offer an ethical alternative to the consumer, we would also like to offer, little by little, the opportunity of a decent job to more delivery workers.

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Why this is important

In La Pájara we believe that technology is an extremely useful tool to optimize our work and achieve our principle objective: create dignified jobs and earn a living wage from them. We do this without worker abuse, algorithms or robots as intermediaries: this technology allows us to have the capacity to resolve any incidents and offer a quality service, while the project is founded on closeness, human interaction and collaboration. Knowledge and tools are shared in a network of social initiatives, we cooperate to publicise each others’ projects. There are multiple challenges, but unquestionably we have the awareness necessary to offer a consumer option that contributes to boost local solidarity and the social economy. We are not the solution, we are an alternative for the final consumer, for shops and restaurants, and possibly for workers.
So to summarize, we address all the people that would like to contribute to the consolidation of this project to:

  • Generate resources to invest in a predominently digital marketing and communication campaign
  • Strengthen the security and efficiency of the coop’s daily work
  • Make the ethical alternative that we are constructing together with CoopCycle become a significant option of responsible consumerism

Team and experience

Currently we are four bike messengers: Antonio (the heron)Joaquín (bald eagle)Kike (the flamenco) and Martino (the owl). We come from different backgrounds (graphic art, architecture, engineering…) which help us with the management and administration of the coop, whilst we are united by an incredible passion for cycling, one of the main reasons that led us to start this project. We have previous experience in small bike courier companies in Madrid and Berlin, and planned to abandon the model of the digital platforms (Deliveroo, Glovo, UberEats, etc.), where we worked in 2017, after gaining experience in the field and also learning that we didn’t want to continue experiencing the vulnerability, dangers and precarious conditions that were normalized in these companies. We are now focused on constructing a well-run and sustainable project in every aspect.

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Social commitment

Sustainable Development Goals

  • Decent Work and Economic Growth

    Sustainable economic growth will require societies to create the conditions that allow people to have quality jobs.

  • Sustainable Cities and Communities

    There needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more.

  • Responsible Production and Consumption

    Responsible Production and Consumption

  • Climate Action

    Climate change is a global challenge that affects everyone, everywhere.

  • Partnerships for the Goals

    Revitalize the global partnership for sustainable development